SI Team Brand Foundation & Social Media Strategy
Define the parent brand, create shared marketing standards, and train the internal team to manage social media consistently.
One clear direction across every SI company.
Current inconsistencies across messaging, websites, social profiles, and marketing materials point to a larger need for shared standards.
Today
- Separate company messaging
- Inconsistent customer touchpoints
- Limited SI Team presence
- No shared content standards
After Phase 1
- Clear parent-brand direction
- Consistent messaging
- Practical marketing standards
- A trained internal team
The decisions future marketing depends on.
Audit. Build. Train.
Audit
Understand what is happening today.
- Websites
- Messaging
- Social media
- Marketing materials
- Leadership input
Build
Create a shared direction and system.
- Positioning
- Brand standards
- Social strategy
- Templates
- Documentation
Train
Prepare the internal team to take over.
- Sample content
- Team training
- Workflow guidance
- Documentation handoff
- Next-step roadmap
Choose the level of involvement.
Every option includes strong strategy work. The difference is how far the project goes into building the system and preparing the team.
Brand Foundation
Define the SI Team brand and deliver a clear strategy.
Foundation + Team Launch
Build the strategy, create the first examples, and train the team.
Foundation + Partnership
Add more leadership collaboration and implementation support.
Option 1: Brand Foundation
Included
- Brand and marketing audit
- Leadership working sessions
- SI Team positioning
- Company structure recommendations
- Brand and content pillars
- Core messaging direction
- Social media strategy
- Final roadmap
Not Included
- Detailed brand standards
- Templates
- Sample content creation
- Team training
- Website work
- Complete rebrand
Option 2: Foundation + Team Launch
Included
- Everything in Option 1
- Marketing brand guidelines
- Initial social media look and feel
- Email signature direction
- Reusable content templates
- Content planning process
- AI writing prompts
- Sample content library
- Team training and handoff
Not Included
- Ongoing content creation
- Scheduling or account management
- Community management
- Paid social advertising
- Website work
- Complete visual identity redesign
Option 3: Foundation + Partnership
Included
- Everything in Option 2
- Additional leadership sessions
- Additional stakeholder interviews
- More messaging refinement
- Content reviews and feedback
- Additional team support
- Future website recommendations
- Full rebrand roadmap
Not Included
- Daily social media management
- Long-term content production
- Website build or migration
- Complete visual identity redesign
- Photography or video production
- Paid advertising management
Build from the same foundation.
Future projects can use the positioning, standards, and examples developed during this engagement.