Featured Projects
A selection of projects that reflect how I approach branding; through creative messaging, growth, and systems thinking. This includes strategic development, product positioning and a variety of technical marketing assets.
Haystack Technologies
Peelz Fruit Wraps
Chicago Bulls Reddit Analysis
Looking for More?
Developing new skills is like a planting seeds. With enough care and attention, they begin to bloom. If you’d like to see more of my past work, I invite you to scroll through my garden of skills.
Professional Overview
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Functioning as a Technical Marketing Director, I lead the strategy and execution of Haystack’s digital marketing architecture.
My work focuses on aligning marketing, product, and technology initiatives to eliminate silos, improve go-to-market efficiency, and drive adoption of new digital tools across both brand and showroom networks. -
As a Fractional Chief Marketing Officer (CMO), I assist the Peelz leadership team with brand messaging and marketing strategies that are built to scale in order to keep up with the company’s fast paced growth.
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As a digital marketing specialist, I was responsible for a wide variety of marketing duties including full ownership of social. I developed paid and organic social media marketing strategies across 5 platforms including Instagram, Facebook, Linkedin, Pinterest, and YouTube. My past as an experienced social media strategist helped me to increase their total following by 180% over the previous year.
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During my time as AptAmigo’s social media strategist, I managed the company’s paid and organic social content, engaged with online communities, and implemented strategies to promote their website and apartment locators across five major cities in U.S. I held weekly training sessions for social media onboarding with newly hired leasing agents.
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A few months after becoming the Social Media Manager in 2018, I became the salon’s Marketing Director. In this role, I continued to manage social media, provide creative direction for several content photoshoots, and oversee the marketing budget across five salon locations. I regularly reported all social media marketing metrics to the leadership team and developed training resources for stylists.
Completed Certifications
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Google Data Analytics
The Google Data Analytics Certificate consists of eight courses, developed by Google, that include hands-on, practice-based assessments designed to prepare them for roles that require an understanding of data analytics. They’re competent in tools and platforms including spreadsheets, SQL, Tableau, and R. They know how to prepare, process, analyze, and share data.
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UX Design in Figma
Hands-on practice creating interactive prototypes. Acquired and enhanced critical skills, including designing and prototyping user-friendly interfaces for web and mobile platforms, creating high-fidelity wireframes, conducting usability testing to refine designs, collaborating effectively with team members using Figma, and applying design principles to create visually appealing and functional mockups.
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Hubspot Revenue Operations
The Hubspot Revenue Operations certification focuses on unifying sales, marketing, and operations. It covers the Flywheel business model, maintaining SLAs, sales process mapping, management systems, and advocating for Rev Ops. It advises on team structure, hiring, and continuous strategy evaluation that emphasizes customer experience and breaks down operational silos.
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Google Project Management
Those who earn the Google Project Management Certificate have completed six courses, developed by Google, that include hands-on, practice-based assessments and are designed to prepare them for introductory-level roles in Project Management. They’re competent in initiating, planning, and running both traditional and agile projects.
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Social Media Marketing
Learners developed and honed essential skills, including establishing and managing a social media presence, creating and managing content for social media platforms and evaluating and measuring content performance, creating effective and attractive ads, creating campaigns in Facebook Ads Manager, and evaluating and communicating the results of advertising campaigns to business managers or marketing directors.
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Hubspot Digital Marketing
The Hubspot Digital Marketing Certification provides practical tips on devising potent digital marketing strategies. It covers a variety of fundamentals such as Search Engine Optimization (SEO), site performance, content creation, video marketing, social media strategies, paid search advertising, and email marketing. It emphasizes the importance of team building, budgeting, and securing executive approval for marketing strategies.