LaBelle Branding
Strategic Marketing & Brand Leadership by Lizzie Zimmermann
Helping Startups Tell Stories That Sell
I currently lead brand and marketing strategy at Haystack Technologies and Peelz, supporting visionary founders with launch strategy, messaging, and sustainable growth plans that scale.
Haystack Technologies
As Director of Technical Marketing, I’ve helped shape go-to-market messaging, branding, and sales strategy for Haystack’s flagship product Orbit — a first-of-its-kind smart label system for building materials.
Peelz Fruit Wraps
As CMO & Brand Director, I’ve led early-stage brand direction, retail launch strategy, and investor positioning for Peelz, a better-for-you fruit wrap startup earning national retail placement in 2025.
LaBelle Branding LLC
I work selectively with founders and startups on fractional CMO retainers or project-based strategy to craft brand foundations, GTM strategies, and creative that converts.
Professional Overview
-
LaBelle Branding was established in 2020 to assist small businesses and service providers in promoting their companies. Since then, I’ve gained experience in a variety of amazing industries ranging from beauty, real estate, art, food and more
-
As a digital marketing specialist, I was responsible for a wide variety of marketing duties including full ownership of social. I developed paid and organic social media marketing strategies across 5 platforms including Instagram, Facebook, Linkedin, Pinterest, and YouTube. My past as an experienced social media strategist helped me to increase their total following by 180% over the previous year.
-
During my time as AptAmigo’s social media strategist, I managed the company’s paid and organic social content, engaged with online communities, and implemented strategies to promote their website and apartment locators across five major cities in U.S. I held weekly training sessions for social media onboarding with newly hired leasing agents.
-
After becoming the Social Media Manager in 2018, I became the Marketing Director. In this role, I continued to manage social media, provide creative direction for several content photoshoots, and oversee the marketing budget across five salon locations. I regularly reported all social media marketing metrics to the leadership team and developed training resources for stylists.
