Lizzie labelle's portfolio

Ideas are easy.
Executing is hard.

A portfolio of client partnerships, independent research, and applied consulting.

Client Work

Featured Work

Selected engagements across technical marketing, product positioning, growth strategy, revenue operations, and go-to-market execution.

Haystack Technologies

Director of Technical Marketing
B2B SaaS
UX
GTM
Why

Create visibility into physical sample movement and transform it into measurable operational intelligence.

Result

Positioned Orbit through product strategy, UX direction, pilot enablement, and executive communication.

2K+ Smart Tags
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Momentum Textiles

Digital Marketing Strategist
B2B
Content
Analytics
Why

Help evolve a traditionally print and event-driven commercial interiors brand into a stronger digital marketing ecosystem.

Result

Built a multi-platform content strategy, introduced data-driven campaign execution, and expanded digital visibility.

4M+ Impressions
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Peelz Fruit Wraps

Fractional Chief Marketing Officer
CPG
Brand
Growth
Why

Help consumers understand an entirely new product category while building a stronger market narrative.

Result

Supported positioning, retail communication, audience growth, and expansion into international markets.

10+ Countries
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Badillo Longevity Lab

Growth Strategy Consultant
Healthcare
Funnel
Paid Social
Why

Translate longevity medicine into a patient acquisition strategy rooted in education and trust.

Result

Built positioning, funnel architecture, audience strategy, and long-term growth communication.

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Gordon Aveda Salon

Revenue Operations Strategy
RevOps
Flywheel
Growth
Why

Explore how salons, education, speaking, bridal, and future offerings could operate as one connected growth ecosystem.

Result

Developed a Revenue Operations framework centered on flywheel growth, stronger customer lifetime value, and new revenue opportunities.

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Passion Project

Independent Research

Self-directed projects exploring behavior, systems, and decision making through data.
Chicago Bulls Analysis
Python · Streamlit · Sentiment Analysis
Question
How do fan communities shape perception over time?
Outcome
Built a system to identify narrative shifts and sentiment patterns across players.
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Case Studies and Capstone Projects

Real Scenarios Across a Range of Industries

Applied projects expanded into full case studies across AI, analytics, marketing, operations, and business strategy. Real company data has been anonnomized. No propietary information was shared with AI.

Legacy Home Furnishings

AI Consulting
Case Study

AI Digital Transformation

Industry

Furniture Retail · Ecommerce

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Cyclistic

Data Analytics
Case Study

Marketing Analytics

Industry

Transportation · Consumer Behavior

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Sauce & Spoon

Project Delivery
Case Study

Restaurant Technology Rollout

Industry

Hospitality · Operations

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Office Green

Project Delivery
Case Study

Service Launch Planning

Industry

Commercial Services

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