Functioning as a Technical Marketing Director, I lead the strategy and execution of Haystack’s digital marketing architecture. My role is to complex technology into clear market positioning, educational content, and customer engagement programs.

My work focuses on aligning marketing, product, and technology initiatives to eliminate silos, improve go-to-market efficiency, and drive adoption of new digital tools across both brand and showroom networks.

I work as a Fractional Chief Marketing Officer (CMO), assisting the the Peelz leadership team with strategic initiatives and marketing communications, as well a creating organizational systems that are designed to scale in order to keep up with the company’s fast paced growth.

As a digital marketing specialist, I was responsible for a wide variety of marketing duties including full ownership of social. I developed paid and organic social media marketing strategies across 5 platforms including Instagram, Facebook, Linkedin, Pinterest, and YouTube. My past as an experienced social media strategist helped me to increase their total following by 180% over the previous year.

During my time as AptAmigo’s social media strategist, I managed the company’s paid and organic social content, engaged with online communities, and implemented strategies to promote their website and apartment locators across five major cities in U.S. I held weekly training sessions for social media onboarding with newly hired leasing agents.

A few months after becoming the Social Media Manager in 2018, I became the salon’s Marketing Director. In this role, I continued to manage social media, provide creative direction for several content photoshoots, and oversee the marketing budget across five salon locations. I regularly reported all social media marketing metrics to the leadership team and developed training resources for stylists.