Lizzie labelle's portfolio

Ideas are easy.
Executing them is hard.

A portfolio of client partnerships, independent research, and applied consulting.

A circular logo with a black background featuring a pink and blue neon-style rose design. The number 22 is prominently displayed in the center in a large, stylized font. Below, the text reads "LABELLE BRANDING" in capital letters.

Professional Experience

A mix of in-house roles, consulting engagements, and founder-led product work across brand, growth, UX, and technology.

LaBelle Bridal

Founder, Product Strategist & Mobile App Developer

Mobile app Product strategy UX design React Native Supabase
Challenge

Wedding planning often spreads tasks, budgets, vendors, guests, schedules, and collaboration across disconnected tools.

What I led

Defined the product strategy, designed the bride and planner experiences, developed the mobile app, shaped the brand, and managed the path from concept through launch.

2 planning experiences. 1 connected workspace.
Explore app

Haystack Technologies

Director of Technical Marketing

B2B SaaS UX strategy Go-to-market
Challenge

Create visibility into physical sample movement and transform it into measurable operational intelligence.

What changed

Positioned Orbit through product strategy, UX direction, pilot enablement, and executive communication.

2K+ flooring samples tracked
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Badillo Longevity Lab

Brand Strategy & UX Design

Healthcare Website strategy SEO
Challenge

Clarify a physician-led practice’s expertise, simplify the patient journey, and create a stronger foundation for growth.

What changed

Repositioned the brand, redesigned the website architecture, and implemented technical SEO, analytics, Search Console, CRM, and conversion tracking.

A measurable digital foundation
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Momentum Textiles

Digital Marketing Strategist

B2B marketing Content strategy Analytics
Challenge

Help a traditionally print and event-driven commercial interiors brand build a stronger digital marketing ecosystem.

What changed

Built a multi-platform content strategy, introduced data-led campaign execution, and expanded the brand’s digital visibility.

180% growth and 4M+ impressions
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Peelz Fruit Wraps

Fractional Chief Marketing Officer

Consumer products Brand strategy Growth
Challenge

Help consumers understand a new product category while creating a stronger, more scalable market narrative.

What changed

Supported positioning, retail communication, audience growth, and the brand’s expansion into international markets.

Now in 10+ countries
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Gordon Aveda Salon

Revenue Operations Consultant

Revenue operations Customer journey Growth strategy
Challenge

Determine how salons, education, speaking, bridal services, and future offerings could operate as one connected growth system.

What changed

Developed a Revenue Operations framework centered on stronger customer lifetime value, connected experiences, and new revenue opportunities.

A connected RevOps flywheel
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Skill Certifications

Applied Strategy & Technical Work

Selected projects demonstrating AI implementation, data analysis, technology rollout, and project management. Company names and identifying details have been anonymized.

AI Implementation Consulting

Legacy Home Furnishings
Focus

AI Digital Transformation

Industry

Furniture Retail · Ecommerce

View work →

Data Analytics & Reporting

Cyclistic Bike Sharing
Focus

Marketing Analytics

Industry

Transportation · Consumer Behavior

View work →

Technology Implementation

Sauce & Spoon
Focus

Restaurant Technology Rollout

Industry

Hospitality · Operations

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Project Management

Office Green
Focus

Service Launch Planning

Industry

Commercial Services

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Passion Project

Independent Research

Self-directed projects exploring behavior, systems, and decision making through data.
Chicago Bulls Data Engineering
Python · Data Pipelines · NLP · Streamlit
Question
How do fan communities shape perception over time?
Outcome
Built a repeatable data pipeline to collect, clean, structure, and analyze fan sentiment and narrative shifts across players.
View Work →