Lizzie labelle's portfolio

Ideas are easy.
Executing them is hard.

A portfolio of client partnerships, independent research, and applied consulting.

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PROFESSIONAL EXPERIENCE

Featured Projects

With experience spanning building materials, technology, wellness, and consumer products, I focus on helping businesses grow in ways that are intentional, scalable, and customer-centered.

Haystack Technologies

Director of Technical Marketing
B2B SaaS
UX
GTM
Why

Create visibility into physical sample movement and transform it into measurable operational intelligence.

Result

Positioned Orbit through product strategy, UX direction, pilot enablement, and executive communication.

2K+ Flooring Samples Tracked
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Badillo Longevity Lab

Brand Strategy & UX Design
Healthcare
Website Strategy
SEO
Why

Redesign a physician-led practice website to better communicate its expertise, simplify the patient journey, and build a stronger foundation for long-term growth.

Result

Repositioned the brand, redesigned the website architecture, and implemented technical SEO, Google Analytics, Search Console, CRM, and conversion tracking to support measurable growth.

SEO + Google Analytics Foundation
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Momentum Textiles

Digital Marketing Strategist
B2B
Content
Analytics
Why

Help evolve a traditionally print and event-driven commercial interiors brand into a stronger digital marketing ecosystem.

Result

Built a multi-platform content strategy, introduced data-driven campaign execution, and expanded digital visibility.

180% Growth & 4M+ Impressions
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Peelz Fruit Wraps

Fractional Chief Marketing Officer
CPG
Brand
Growth
Why

Help consumers understand an entirely new product category while building a stronger market narrative.

Result

Supported positioning, retail communication, audience growth, and expansion into international markets.

Now in 10+ Countries
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Gordon Aveda Salon

Revenue Operations Consultant
RevOps
Flywheel
Growth
Why

Explore how salons, education, speaking, bridal, and future offerings could operate as one connected growth ecosystem.

Result

Developed a Revenue Operations framework centered on flywheel growth, stronger customer lifetime value, and new revenue opportunities.

RevOps Flywheel
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Skill Certifications

Case Studies and Capstone Projects

Deeper Dives into Strategies Across a Range of Industries

Applied projects expanded into full case studies across AI, analytics, marketing, operations, and business strategy. Real company data has been anonnomized. No propietary information was shared with AI.

Legacy Home Furnishings

AI Implentation Consulting
Case Study

AI Digital Transformation

Industry

Furniture Retail · Ecommerce

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Cyclistic Bike Sharing

Data Analytics Reporting
Case Study

Marketing Analytics

Industry

Transportation · Consumer Behavior

View Work →

Sauce & Spoon

Technolgy Implementation
Case Study

Restaurant Technology Rollout

Industry

Hospitality · Operations

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Office Green

Project Management
Case Study

Service Launch Planning

Industry

Commercial Services

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Passion Project

Independent Research

Self-directed projects exploring behavior, systems, and decision making through data.
Chicago Bulls Analysis
Python · Streamlit · Sentiment Analysis
Question
How do fan communities shape perception over time?
Outcome
Built a system to identify narrative shifts and sentiment patterns across players.
View Work →