Ideas are easy.
Executing them is hard.
A portfolio of client partnerships, independent research, and applied consulting.
Professional Experience
A mix of in-house roles, consulting engagements, and founder-led product work across brand, growth, UX, and technology.
LaBelle Bridal
Founder, Product Strategist & Mobile App Developer
Wedding planning often spreads tasks, budgets, vendors, guests, schedules, and collaboration across disconnected tools.
Defined the product strategy, designed the bride and planner experiences, developed the mobile app, shaped the brand, and managed the path from concept through launch.
Haystack Technologies
Director of Technical Marketing
Create visibility into physical sample movement and transform it into measurable operational intelligence.
Positioned Orbit through product strategy, UX direction, pilot enablement, and executive communication.
Badillo Longevity Lab
Brand Strategy & UX Design
Clarify a physician-led practice’s expertise, simplify the patient journey, and create a stronger foundation for growth.
Repositioned the brand, redesigned the website architecture, and implemented technical SEO, analytics, Search Console, CRM, and conversion tracking.
Momentum Textiles
Digital Marketing Strategist
Help a traditionally print and event-driven commercial interiors brand build a stronger digital marketing ecosystem.
Built a multi-platform content strategy, introduced data-led campaign execution, and expanded the brand’s digital visibility.
Peelz Fruit Wraps
Fractional Chief Marketing Officer
Help consumers understand a new product category while creating a stronger, more scalable market narrative.
Supported positioning, retail communication, audience growth, and the brand’s expansion into international markets.
Gordon Aveda Salon
Revenue Operations Consultant
Determine how salons, education, speaking, bridal services, and future offerings could operate as one connected growth system.
Developed a Revenue Operations framework centered on stronger customer lifetime value, connected experiences, and new revenue opportunities.
Skill Certifications
Applied Strategy & Technical Work
Selected projects demonstrating AI implementation, data analysis, technology rollout, and project management. Company names and identifying details have been anonymized.
AI Implementation Consulting
Legacy Home Furnishings
AI Implementation Consulting
Data Analytics & Reporting
Cyclistic Bike Sharing
Data Analytics & Reporting
Technology Implementation
Sauce & Spoon
Technology Implementation
Project Management
Office Green
Project Management
Independent Research

