Content Marketing
Meta strategy, simplified.
A strategic response focused on simplifying the messaging, building local trust, and structuring Meta campaigns around a stronger patient acquisition funnel.
A phased campaign structure
Different campaigns should serve different purposes. The goal is not one campaign that does everything at once.
Engagement Campaign
Use physician-led educational videos to build awareness, engagement, trust, and warm retargeting audiences.
Lead Generation Campaign
Retarget warm users with guide download ads and capture email addresses through Meta forms or landing pages.
Consultation Conversion Campaign
Use behavioral data from Campaigns 1 and 2 to retarget higher-intent users toward consultations.
Linkedin Content
Some of this content has since been archived on the company’s Linkedin due to the product no longer being available.
Client
Haystack Technologies
Year
2024-2025
Project
AI Powered Digital Humans
Devin Olson x SKIMS by Kim Kardashian
Brand Collaborations
In less than 6 months, Devin more than doubled her following on Instagram using Lizzie LaBelle’s social media strategies. Her account has grown from 19k to over 43k followers in a few short months!
Devin’s Tik Tok has also reached over 2.8 million likes and 340,000 followers, which has opened the door to major brand deals and expanded her modeling career simultaneously.
Learn More about Influencer Marketing and Brand Collaborations Here
