What
Developed a digital content strategy for a leading commercial interiors brand across social, email, paid media, and analytics.
Why
The brand had historically relied on print and event marketing, with little digital presence or platform-specific content strategy.
Recommendation
Modernize a traditional B2B materials brand for the digital era.
Built a content marketing foundation designed to increase visibility, support product storytelling, strengthen audience engagement, and help the brand compete in a more digital commercial interiors market.
180%
Increase in total social following compared to the previous year.
4M+
Impressions generated through Meta Business Suite campaign activity.