LaBelle Branding

Selected Work

Brand, product, and strategy work across early-stage and established companies.

Featured Case Study

Haystack Technologies

Rebuilding how the building materials industry uses data.
The Problem
The building materials industry lacked visibility into how physical samples were being used, creating inefficiencies and missed revenue opportunities.
The Approach
Developed the positioning and go-to-market strategy for Orbit, translating a complex tracking system into a clear and scalable product narrative.
The Outcome
Established a new category around sample intelligence, helping brands view physical inventory as a measurable growth asset.
Selected Work
Orbit Product One-Pager Pitch Deck Messaging Framework
Case Study

Peelz

Launching a new category in a regulated market.
The Problem
Dispensaries lacked a true tobacco-free alternative that still delivered a familiar blunt-like experience.
The Approach
Led brand positioning and go-to-market strategy with a focus on education, community-driven growth, and clear product differentiation.
The Outcome
Positioned Peelz as a category-defining product with early traction and strong organic audience engagement.
Selected Work
Landing Page Campaign Direction Content Strategy
Additional Experience

A broader foundation across brand and growth.

Earlier work that shaped my perspective across product marketing, digital strategy, customer experience, and service-based growth.

Momentum Textiles & Wallcovering

Product marketing and brand storytelling within a design-driven industry.

AptAmigo

Digital marketing strategy and lead generation within a real estate platform.

Gordon Aveda Salons

Local brand growth, customer experience, and service-based marketing.

Capabilities in Practice

Strategy, growth, and systems.

Deliverables matter, but they work best when they reinforce a larger strategic point of view.

Strategy & Positioning

  • • Product narratives
  • • Go-to-market frameworks
  • • Messaging systems

Brand & Growth

  • • Campaign strategy
  • • Landing pages
  • • Content direction

Systems & Execution

  • • Email flows
  • • Reporting systems
  • • Marketing operations
How I Work

Grounded in execution, decision-making, and innovation.

My work is grounded in a balance of execution, decision-making, and innovation. I focus on building clear systems, making thoughtful decisions, and continuously improving how things operate.

Execution

Strong follow-through, structured thinking, and a commitment to getting the work right.

Decision Making

Clear, forward-thinking decisions even when information is incomplete.

Innovation

A constant focus on improving systems and finding better ways to solve complex problems.

Let’s Connect

Building something complex? Let’s bring clarity to it.

LaBelle Branding

Selected Work

Brand, product, and strategy work across a range of industries. A selection of projects that reflect how I approach positioning, growth, and systems thinking.

Featured Work

Haystack Technologies

Two years of strategic marketing work across product development, positioning, and go-to-market strategy within the building materials industry.
The Problem

The building materials industry lacked visibility into how physical samples were being used, creating inefficiencies across inventory, sales, and customer experience.

The Work

Led strategic marketing across multiple product directions, including early-stage digital human concepts and the development of Orbit as a sample tracking system.

The Approach

Translated complex technical systems into clear positioning, messaging, and sales narratives. Worked closely with leadership to refine product direction, define market opportunities, and build go-to-market strategy.

The Outcome

Helped position Orbit as a new category of sample intelligence, shifting industry perception from physical inventory to measurable data and growth opportunity.

Selected Work
Orbit One-Pager Pitch Deck Messaging Framework Product Strategy
Case Study

Peelz

Early-stage strategic consulting focused on positioning, go-to-market direction, and organic growth within a regulated industry.
The Context

Peelz was in its earliest stages, without a defined brand, website, or packaging, operating in a highly regulated market with limited traditional marketing options.

The Work

Worked directly with the founder to shape early positioning, refine product direction, and establish a strategic foundation for growth.

The Approach

Focused on unconventional, high-leverage channels, using organic Reddit strategy to reach key audiences and decision-makers within the industry.

The Outcome

Helped establish early traction and visibility, contributing to continued growth as the company expanded its brand, product, and distribution.

Selected Work
Brand Direction Landing Page Content Strategy Organic Growth Strategy

Additional Experience

Strategic work across design, technology, and service-based industries.

Momentum Textiles & Wallcovering
Product marketing and brand storytelling within a design-driven industry, supporting the communication of complex materials and collections.
AptAmigo
Digital strategy and growth initiatives within a real estate platform, focused on lead generation and user acquisition.
Gordon Aveda Salons
Customer experience and marketing strategy within a service-based business, driving engagement and retention.

About Me

I approach marketing as a system, not a set of channels. My work focuses on bringing clarity to complex problems, aligning teams, and building strategies that actually move the business forward.

Execution
I bring structure and follow-through to ensure ideas turn into real outcomes, not just plans.
Decision Making
I focus on clarity and forward momentum, even when information is incomplete or evolving.
Innovation
I look for better ways to approach problems, not just familiar ones, especially in complex or constrained environments.

Haystack Technologies

Two years of strategic marketing work across product development, positioning, and go-to-market strategy within the building materials industry.
The Problem The building materials industry lacked visibility into how physical samples were used, creating inefficiencies across inventory, sales, and customer experience.
The Work Led strategic marketing across evolving product directions, from early digital human concepts to the development of Orbit as a sample tracking system.
The Approach Translated complex technical systems into clear positioning, messaging, and sales narratives. Worked closely with leadership to refine product direction and define market opportunity.
The Outcome Helped position Orbit as a new category of sample intelligence, shifting industry perception from physical inventory to measurable data and growth opportunity.
Orbit One-Pager Pitch Deck Messaging Framework Product Strategy