FUCK YOU
Quality staining, honest pricing, local care
What We Do
Staining & sealing for fences and decks, power washing, interior painting, and small repairs. We start broad to give homeowners the help they need, and over time focus on fences and decks.
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Testimonials
— Sarah, Highlands Ranch
— James, Centennial
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Potential Levels of Strategic Involvement
Based on the opportunities identified across patient acquisition, website UX, positioning, SEO, and long-term digital growth infrastructure, these partnership structures outline potential levels of involvement based on the company’s goals and internal resources.
Strategic Paid Social Advisory
Focused Meta advertising strategy and campaign oversight designed to improve targeting, creative direction, and paid acquisition performance.
- Meta campaign strategy and optimization
- Audience targeting recommendations
- Creative and messaging direction
- Performance monitoring and reporting
- Weekly strategy check-in
- Collaboration with the internal team as needed
Growth & Patient Acquisition Partnership
Broader strategic involvement focused on improving the patient acquisition experience, digital discoverability, website UX, and overall marketing cohesion.
- Everything included in Paid Social Advisory
- Squarespace website restructuring and UX optimization
- SEO-focused website expansion recommendations
- Organic social strategy optimization
- Positioning and messaging guidance
- Physician authority positioning recommendations
- Local SEO and Google Business Profile guidance
- Funnel and conversion optimization recommendations
- Strategic collaboration with internal support team
Fractional CMO & Revenue Operations Alignment
Embedded strategic leadership focused on aligning marketing, patient acquisition, and long-term business growth objectives.
- Everything included in Growth Partnership
- Leadership meeting involvement
- Revenue operations alignment
- Email marketing strategy and nurture systems
- Cross-channel acquisition oversight
- Long-term growth roadmap development
- Analytics and KPI oversight
- Vendor and freelancer coordination
- Executive-level strategic planning support
Why fractional leadership? Building an internal senior marketing department often requires significantly more overhead across salary, benefits, recruiting, onboarding, and operational management. A fractional structure gives growing brands access to strategic growth leadership without the cost or complexity of building a full internal department prematurely.
Why Lizzie?
Badillo Longevity Lab is at an important transition point. The company already has a strong educational foundation and clear medical credibility, but there is an opportunity to evolve the brand into a more cohesive, trust-driven patient acquisition ecosystem.
This requires more than simply “running ads.” It requires someone who understands how modern wellness branding, physician authority, digital acquisition, conversion psychology, and operational growth strategy all work together.
Lizzie’s background combines technical marketing strategy, UX and funnel optimization, brand positioning, and customer journey thinking with a strong understanding of what emotionally resonates with patients who feel underserved or frustrated by traditional reactive healthcare systems.
Having firsthand perspective as both a strategist and patient creates a unique ability to identify where trust, clarity, and emotional connection may be missing across the digital experience.
In addition, experience observing high-performing med spa acquisition models provides valuable insight into:
- Local patient acquisition strategy
- Trust-building conversion psychology
- Consultation funnel optimization
- Premium wellness positioning
- Digital discoverability and local SEO
- Modern luxury healthcare branding
This perspective is especially relevant as Badillo Longevity Lab continues evolving beyond traditional wellness and med spa-adjacent branding into a more elevated, physician-led longevity and preventative healthcare mission.
The opportunity is not simply to market services. The opportunity is to build long-term trust, modernize the patient acquisition experience, and position the brand as part of the future of proactive healthcare.
