Meta strategy, simplified.
A strategic response focused on simplifying the messaging, building local trust, and structuring Meta campaigns around a stronger patient acquisition funnel.
A phased campaign structure
Different campaigns should serve different purposes. The goal is not one campaign that does everything at once.
Engagement Campaign
Use physician-led educational videos to build awareness, engagement, trust, and warm retargeting audiences.
Lead Generation Campaign
Retarget warm users with guide download ads and capture email addresses through Meta forms or landing pages.
Consultation Conversion Campaign
Use behavioral data from Campaigns 1 and 2 to retarget higher-intent users toward consultations.
Potential Levels of Strategic Involvement
Based on the opportunities identified across patient acquisition, website UX, positioning, SEO, and long-term digital growth infrastructure, these partnership structures outline potential levels of involvement based on the company’s goals and internal resources.
See Retainer Options
Strategic Paid Social Advisory
Focused Meta advertising strategy and campaign management using internally created creative assets.
- Meta ad setup and campaign management
- Audience targeting and campaign structure
- Creative direction and ad copy guidance
- Campaign optimization and monitoring
- Monthly reporting and strategic recommendations
- Collaboration with internal support team on creative assets
Brand Positioning & Patient Acquisition Partnership
Strategic involvement focused on differentiating the brand, improving the patient acquisition experience, and optimizing the overall digital ecosystem.
- Everything included in Paid Social Advisory
- Brand positioning and messaging refinement
- Squarespace website restructuring and UX optimization
- SEO-focused website expansion recommendations
- Physician authority and trust-building strategy
- Organic social strategy optimization
- One monthly SEO-focused educational blog
- Local SEO and Google Business Profile optimization
- Patient acquisition funnel optimization
- Strategic collaboration with internal support team
Fractional CMO & Revenue Operations Alignment
Embedded strategic leadership focused on aligning marketing, patient acquisition, customer journey development, and long-term business growth objectives.
- Everything included in Brand Positioning Partnership
- Leadership meeting involvement
- Marketing alignment with business objectives
- Revenue operations collaboration
- Squarespace email marketing strategy and implementation
- Lead nurture and patient retention strategy
- Cross-channel growth oversight
- Analytics and KPI oversight
- Long-term strategic growth planning
- Development of repeatable marketing workflows and internal systems
- Documentation of operational processes for internal support team execution
Why fractional leadership? Building an internal senior marketing department often requires significantly more overhead across salary, benefits, recruiting, onboarding, and operational management. A fractional structure gives growing brands access to strategic growth leadership without the cost or complexity of building a full internal department prematurely.
Why Lizzie?
Badillo Longevity Lab is at an important transition point. The company already has a strong educational foundation and clear medical credibility, but there is an opportunity to evolve the brand into a more cohesive, trust-driven patient acquisition ecosystem.
This requires more than simply “running ads.” It requires someone who understands how modern wellness branding, physician authority, digital acquisition, conversion psychology, and operational growth strategy all work together.
Lizzie’s background combines technical marketing strategy, UX and funnel optimization, brand positioning, and customer journey thinking with a strong understanding of what emotionally resonates with patients who feel underserved or frustrated by traditional reactive healthcare systems.
Having firsthand perspective as both a strategist and patient creates a unique ability to identify where trust, clarity, and emotional connection may be missing across the digital experience.
In addition, experience observing high-performing med spa acquisition models provides valuable insight into:
- Local patient acquisition strategy
- Trust-building conversion psychology
- Consultation funnel optimization
- Premium wellness positioning
- Digital discoverability and local SEO
- Modern luxury healthcare branding
This perspective is especially relevant as Badillo Longevity Lab continues differentiating itself within an increasingly oversaturated wellness market while evolving into a more elevated, physician-led longevity and preventative healthcare brand.
The opportunity is not simply to market services. The opportunity is to build long-term trust, modernize the patient acquisition experience, and position the brand as part of the future of proactive healthcare.