Meta strategy, simplified.
A strategic response focused on simplifying the messaging, building local trust, and structuring Meta campaigns around a stronger patient acquisition funnel.
A phased campaign structure
Different campaigns should serve different purposes. The goal is not one campaign that does everything at once.
Engagement Campaign
Use physician-led educational videos to build awareness, engagement, trust, and warm retargeting audiences.
Lead Generation Campaign
Retarget warm users with guide download ads and capture email addresses through Meta forms or landing pages.
Consultation Conversion Campaign
Use behavioral data from Campaigns 1 and 2 to retarget higher-intent users toward consultations.