Haystack Technologies

Two years of strategic marketing work across product development, positioning, and go-to-market strategy within the building materials industry.

The Problem The building materials industry has always relied on physical samples, but has almost no visibility into how they actually move, where they end up, or what impact they have. That blind spot creates inefficiencies across inventory, decision-making, and ultimately revenue.

The Work Led strategic marketing across evolving product directions, from early digital human concepts to the development of Orbit, an inventory tracking technology that includes an in-store app and CRM with analytics on sample movement.

The Approach Translated complex technical systems into clear positioning, messaging, and sales narratives. Worked closely with leadership to refine product direction and define market opportunity.

The Outcome Helped position Orbit as a new category of sample intelligence, shifting industry perception from physical inventory to measurable data and growth opportunity.

Haystack Website

B2B Conference Presentation

Digital Humans

Digital Human Teaser Reel

Digital Human Buyers Guide

Haystack Blog

Orbit Video Teaser

Orbit Pitch Deck

Orbit Set Up Manual

Orbit Figma Prototype

The Journey of a Smart Label

Orbit uses BLT Smart Labels to give a unique ID to each sample. This turns every sample into a data-powered assets that drive increased sales.

Tagged at the Warehouse

Each sample is pre‑tagged with an Orbit Smart Label before leaving the factory, instantly connecting it to the brand’s Orbit dashboard.

Automatically Added to Inventory

As soon as a sample enters the showroom, its smart label begins transmitting. No scanning, no staff action—Orbit updates inventory automatically in real time.

Checked Out by a Customer

Sales associates use the Orbit tablet for simple check‑outs. Automated tracking ensures the sample is monitored—even if a rep forgets to log it.

Return Reminder & Follow-Up

Orbit automates return reminders and gives reps fast, clean customer data—making follow‑up simple and increasing conversion rates.

Track Outcomes, Reduce Costs

Instantly see what’s returned, what’s lost, and what’s converting. Orbit reduces sample loss, lowers replenishment cost, and drives higher sales with real data.

For Brands & Manufacturers

✔ Track every sample from warehouse to showroom to customer.

✔ See which SKUs move fastest and where they’re being pulled.

✔ Place samples strategically and increase market coverage.

✔ Empower reps with real-time insights for smarter follow-up.

For Distributors

✔ Monitor product flow across your entire network in real time.

✔ Gain visibility into what’s moving — and where it’s getting stuck.

✔ Share transparent data with brands and stores to strengthen partnerships.

✔ Reduce waste and replacement costs with automated tracking.

For Stores & Showrooms

✔ Know exactly where every sample is — and who checked it out.

✔ Improve follow-up and close more sales with less effort.

✔ Keep your showroom organized and reduce unnecessary reorders.

✔ Access valuable data to optimize your merchandising mix.

“Orbit connects brands, distributors, and stores in one intelligent ecosystem — transforming sample chaos into measurable ROI.”

— Haystack Technologies