Over the last decade, social media has emerged as a potent tool for businesses to connect and engage with their target audience. Two dominant strategies in the realm of social media marketing are organic social media strategy and paid social media advertising. While both aim to attract audiences, their techniques are quite distinct.

As a certified Meta Digital Marketing Associate, I’ve spent years answering questions about setting up business pages for Facebook and connecting them to an Ads account. I still question almost daily who came up with this naming convention. The semantics here frustrate me. Explaining this to clients and senior leadership has been one of the biggest challenges I've encountered in my digital marketing career. It's "I know this makes no sense...but hear me out..."