All digital marketers are tasked with learning a wide variety of skills, but technical marketing requires more specialized knowledge that goes beyond traditional marketing theory. Despite the growing significance of technical marketing, there are fewer professionals in this area compared to digital marketing.

A fractional CMO is more than just a marketing professional; they're a seasoned veteran who lends their wisdom to several businesses, but only part-time. Here's why a fractional CMO could be the perfect fit for your business.

With a plethora of certifications available, one that stands out for its comprehensive coverage and practical applicability is the HubSpot Revenue Operations Certification. This free course offers a plethora of benefits to digital marketing professionals, regardless of their expertise level.

What’s the difference between a marketing agency and a marketing consultant? Both roles aim to enhance a business's marketing activities, each offering distinct advantages and differences. A marketing consultant is a singular expert in marketing strategies, planning, and execution. On the other hand, a marketing agency is a group of professionals that provide a range of marketing services. So which should you choose?

Determining the best marketing certification ultimately depends on the specific skills you're seeking to improve. The world of digital marketing is incredibly vast, encompassing a range of topics from social media and search engine optimization (SEO) to analytics, user experience design, and much more.