Dear Meta,

As a passionate and certified Meta Digital Marketing Associate, I felt compelled to voice a concern that has been simmering for years. The issue at hand? The confusing maze of naming conventions within your platforms.

Over the years, I’ve spent countless hours setting up business pages for Facebook and connecting them to Ads accounts. Yet, I still find myself questioning the rationale behind the naming convention. The semantics here are enough to make even the most patient marketer's blood pressure rise.

Consider the trio of Meta Business Manager, Meta Business Suite, and Meta Ads Manager. They all sound identical, right? One would logically assume that the "suite" is at the top of the hierarchy, but it isn't. Every time Facebook instructs us to connect our Business Manager account, we're left wondering, "Didn't we do that already?" But no! That's just the Ad Manager account.

In an interesting twist, some genius decided to create two different levels of user permissions and gave them virtually the same name. And then there's the enigma of logging into Meta Business Suite, which feels akin to diving into the ever-changing black hole of cyberspace.

Having to explain this convoluted system to clients and senior leadership has been one of the biggest challenges I've encountered in my digital marketing career. It's a constant game of "I know this makes no sense...but hear me out..."

For years now, I’ve been calling Business Suite the “bane of my existence”. Don’t get me wrong, I love working with paid social. But sometimes, Meta, you make me question that love.

So, Meta, can we please get a better, more intuitive naming convention? A little clarity would go a long way in making our lives as digital marketers easier, more efficient, and less fraught with unnecessary confusion.

Sincerely,

A Frustrated Digital Marketer