Strategic Brand Leadership

The Google Data Analytics Certificate consists of eight courses, developed by Google, that include hands-on, practice-based assessments designed to prepare them for roles that require an understanding of data analytics. They’re competent in tools and platforms including spreadsheets, SQL, Tableau, and R. They know how to prepare, process, analyze, and share data.

Hands-on practice creating interactive prototypes. Acquired and enhanced critical skills, including designing and prototyping user-friendly interfaces for web and mobile platforms, creating high-fidelity wireframes, conducting usability testing to refine designs, collaborating effectively with team members using Figma, and applying design principles to create visually appealing and functional mockups.

The Hubspot Revenue Operations certification focuses on unifying sales, marketing, and operations. It covers the Flywheel business model, maintaining SLAs, sales process mapping, management systems, and advocating for Rev Ops. It advises on team structure, hiring, and continuous strategy evaluation that emphasizes customer experience and breaks down operational silos.

Those who earn the Google Project Management Certificate have completed six courses, developed by Google, that include hands-on, practice-based assessments and are designed to prepare them for introductory-level roles in Project Management. They’re competent in initiating, planning, and running both traditional and agile projects.

Learners developed and honed essential skills, including establishing and managing a social media presence, creating and managing content for social media platforms and evaluating and measuring content performance, creating effective and attractive ads, creating campaigns in Facebook Ads Manager, and evaluating and communicating the results of advertising campaigns to business managers or marketing directors.

The Hubspot Digital Marketing Certification provides practical tips on devising potent digital marketing strategies. It covers a variety of fundamentals such as Search Engine Optimization (SEO), site performance, content creation, video marketing, social media strategies, paid search advertising, and email marketing. It emphasizes the importance of team building, budgeting, and securing executive approval for marketing strategies.