Make choosing
SalonDJ easier.
Readable services and pricing. A clearer introduction to the team. Easier booking. A stronger foundation for search.
See the ImprovementsFour changes.
A clearer client experience.
The current site has the information. This redesign makes it easier to read, choose, and act on.
A menu that works
on a phone.
Clients should be able to find a service and read its price without enlarging a brochure.
One image holds the entire menu.
Find your service.
Color
- Single Process
- $90+
- Full Highlight
- $175+
- Balayage
- $200+
Layout concept using prices published on the current site.
Put the people
within reach.
Keep names and specialties visible. Give each biography a clear control, then connect the profile to booking.
Profile layout concept · existing SalonDJ portrait and role
Keep the next step clear.
Meevo stays. The website makes the route into it easier to find.
- 01Explore services
Find the service and pricing.
- 02Meet the team
Choose a stylist or explore the options.
- 03Book through Meevo
Continue to the existing booking system.
Designed
for SalonDJ.
Keep the photography, character, and salon identity. Give them a more consistent, readable website.
- Black and warm cream
- A restrained neon-red accent
- SalonDJ photography and portraits
- Editorial headings, clear supporting text
- Layouts checked on desktop and mobile
Recent website work.
Explore two LaBelle Branding projects for examples of service navigation, brand presentation, and booking paths.
Opulence Chicago
Treatment categories, team information, West Loop location details, and a dedicated booking path.
Explore Opulence Chicago ↗
Badillo Longevity Lab
Service and membership pages, a step-by-step care process, and guided appointment selection.
Explore Badillo Longevity Lab ↗A stronger
SEO foundation.
Make SalonDJ’s services understandable to search engines and useful to people looking for a salon in the West Loop.
Service menu image
Service names and prices are embedded in a graphic.
Readable service page
Page title → service headings → descriptions and pricing → related stylist and booking links.
Pages with a purpose
Relevant titles, meta descriptions, URLs, and headings for services, bridal, and Hairtography.
Content that connects
Links between related pages, descriptive image alt text, and a blog structure for future content.
Consistent local details
Verify the suite number, address, hours, and directions. Make SalonDJ’s West Loop location clear.
A simpler site structure.
Ten core pages, with the main navigation focused on what clients come looking for.
Blog · Contact · Policies · Careers
Project scope.
Strategy + UX
Current website audit
Information architecture
Customer journey planning
Navigation redesign
Page hierarchy
Mobile UX planning
Design
Updated visual system
Responsive page layouts
Typography system
Color system
Interactive components
Footer redesign
Development
Squarespace implementation
Custom HTML / CSS / JavaScript where needed
Accordion interactions
Meevo booking integration
Social integrations
Desktop + mobile optimization
Content
Existing content migration
Content cleanup + restructuring
Homepage copy refinement
Service organization
Team profile formatting
CTA hierarchy
SEO page structure
3 to 4 weeks.
From structure to launch.
Timing assumes timely feedback and access to required content, photography and Squarespace settings.
Foundation
Architecture, design system, homepage direction, navigation, footer and services experience.
Core Experience
Team, Hairtography, bridal and About pages.
Supporting Pages
Contact, policies, careers, blog structure and mobile refinement.
Launch
QA, SEO checks, responsive testing, final revisions and launch.
SalonDJ Website
Redesign
50% to begin
50% prior to launch
After launch.
Ongoing content, SEO, seasonal updates, and analytics review can be added separately.
Let’s make the website
work better for SalonDJ.
Talk through the scope, ask questions, and plan the next step with Lizzie.
Discuss the Project →LaBelle Branding