Opulence Chicago · Brand Library
Everything,
in one place.
Approved logos, colors and typography for the website, social media and printed materials.
01 / The Identity
The logo collection.
The circular logo is the primary mark. Use a wordmark when a wider layout works better.
Circular logo
PrimaryFor profile images, the website, signage and places where the brand needs a clear focal point.
Wordmark
HorizontalFor wider spaces, document headers, printed materials and supporting brand placements.
Files & color options
Wordmark with Chicago
LocationA compact alternative with the city underneath. Keep the location line large enough to read.
Files & color options
Transparent ivory artwork needs a dark background to remain visible. Download the original PNG to preserve its resolution and transparency.
02 / The Palette
Warm. Clean. Recognizable.
Ivory and ink form the foundation. Bronze adds warmth through small accents and the Chicago stars.
03 / Typography
The website’s type.
Expressive headings, readable supporting text. These are the font families currently used on the website.
Thoughtfully cultivated.
Personalized care, right here in the West Loop.
Regular / 400 · Bold / 700 for selected buttons
Appointment details. Treatment information. Your next visit.
Regular / 400
Fonts, licensing & logo lettering
New Spirit requires the appropriate font license for its intended use. Font files are not included in the brand kit. Montserrat and Be Vietnam Pro are available through Google Fonts.
The lettering inside the approved logos is part of the artwork. Use the supplied logo files rather than recreating the logo by typing the name in a website font.
04 / A Quick Reference
Choose the right file.
Keep the artwork intact and give it enough space to feel intentional.
Website & social media
Use transparent PNGs when placing the logo over a layout. Use ivory artwork over dark backgrounds and black artwork over light backgrounds.
Keep the full mark visible. In circular profile images, allow enough padding for the platform’s crop.
Printed materials
Start with the high-resolution files. At 300 ppi, a 3,750-pixel file supports a maximum canvas width of 12.5 inches; the artwork itself may be smaller because of transparent padding.
Ask the printer to confirm final size and color handling. PNGs are raster files. Larger signage may require a separately prepared vector master.
Spacing & proportions
Scale the logo proportionally. Leave a clear margin around it, using the height of a Chicago star as a practical minimum starting point.
Keep text, borders and other graphics outside that margin. Avoid stretching, rotating or cropping the mark.
Color & finishing
Use the supplied color variants. Avoid additional shadows, outlines, gradients or filters on the logo.
Keep bronze as an accent. Use ink on ivory or white for small text, and check contrast before using bronze for text or interface controls.