A more polished website experience for Opulence Chicago.
Clearer services, a better mobile experience, and an easier path to booking.
Before I recommend a package
I want to understand what you like about the current site, what is not working, and what you want the redesign to feel like.
The options below give us a place to start. After we talk through your priorities, I’ll recommend the right package for Opulence.
Website redesign options
Here are three ways we could approach the project. Open each option to compare the work, price, and estimated timeline.
Website Refresh Polish what is already there $750 Starting price Estimated timeline: 1–2 weeks
Scope
Keep the current site structure, but improve the look, mobile experience, and main path to booking.
Included
- Visual refresh of the current Squarespace site
- Mobile layout optimization
- Updates to the homepage and agreed current pages
- Existing content and images placed into refreshed layouts
- Contact and inquiry forms
- Primary booking buttons linked to Opulence’s current Zenoti services page
- Basic page titles, headings, and analytics connection if access is provided
- Pre-launch testing and launch support
Not included in this price
- New website architecture
- Full copywriting or messaging strategy
- New service-page system
- Technical SEO campaign or conversion tracking
- Advanced booking-platform configuration or custom integrations
- Ongoing marketing after launch
Full Website Redesign Rethink how the site is organized $1,250 Starting price Estimated timeline: 2–3 weeks
Scope
Rework the structure, key pages, and messaging so services are easier to understand and the site feels more intentional.
Included
- Everything in the Website Refresh tier
- Navigation and website architecture planning
- Custom layouts for the agreed pages
- Brand messaging refinement and scoped website copy
- Organized service categories and treatment-page structure
- Service-specific Zenoti booking links where available
- Google Analytics and Search Console connection if access is provided
- Technical SEO foundation and launch recommendations
Not included in this price
- Advanced technical SEO program
- Google Tag Manager event tracking
- Marketing reporting dashboard
- CRM or marketing automation setup
- Custom API work or advanced booking-platform configuration
- Ongoing content or marketing after launch
Growth Platform Add SEO, tracking, and reporting $2,500 Starting price Estimated timeline: 3–4 weeks
Scope
This is the option I recommend for Opulence. It covers the full redesign and puts the right SEO, tracking, and reporting in place from the start.
Included
- Everything in the Full Website Redesign tier
- Technical SEO review and priority website fixes
- Search and content architecture recommendations
- Google Tag Manager configuration for Squarespace
- Supported conversion tracking based on available access and events
- GA4 and Search Console Looker Studio marketing dashboard
- Squarespace performance review and practical improvements
- Booking-journey review, tracking plan, and growth roadmap
Not included in this price
- Custom Zenoti API development
- Zenoti operational or business-intelligence dashboard
- Advertising management or ad spend
- Ongoing SEO or content production
- CRM or marketing automation build
- Third-party subscriptions or platform fees
These are starting prices. After we discuss the pages, content, priorities, and access needed, I’ll send one final scope, price, and timeline. Anything outside that scope will be discussed and priced before work begins.