Peelz Fruit Wraps
This patent-pending invention has taken the cannabis industry by storm. These fruit wraps are 100% natural, offering a tobacco-free, nicotine-free way to roll up.
The Context
Peelz was in its earliest stages, before the company had a website, packaging, or fully defined brand direction.
The Work
Consulted directly with the founder on early strategy, product positioning, audience development, and brand direction as the company began to take shape.
The Approach
Focused on unconventional, high-leverage growth channels, including an organic Reddit strategy designed to reach important audiences and industry connections.
The Outcome
Helped support early visibility and strategic direction as Peelz continued to scale from concept-stage brand into a growing company with stronger product, audience, and distribution momentum.