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Partnership proposal
A connected marketing system for Opulence Chicago.
Strategy, search, content, email, community and the website working together to grow organic demand, strengthen the client experience and reduce dependence on paid acquisition.
More than monthly SEO services.
Organic growth works best when search strategy, brand message and customer experience all point in the same direction.
LaBelle gives Opulence one strategic lead across the work instead of another collection of disconnected tactics.
- Lead with priority servicesService-specific keyword research and local intent shape the plan.
- Build trust before the consultationWebsite, social, email and community feel consistent and recognizably Opulence.
- Make the customer journey easierClearer paths from discovery to inquiry, booking and return visits.
- Connect marketing to decisionsReporting explains what happened, what it means and what should happen next.
One strategy across the client journey.
The work follows how someone discovers Opulence, decides to trust it, takes action and stays connected.
Be found
Earn visibility for high-intent services and Chicago searches.
Build trust
Turn expertise into clear, useful, on-brand education.
Make it easy
Remove friction between interest, inquiry and booking.
Stay relevant
Support retention, referrals and repeat visits.
Choose the level of leadership.
Both options include the search and measurement foundation. The difference is how deeply LaBelle leads the wider marketing function.
Strategic Brand & Marketing Partnership
$3,000 per month
Focused support for organic discovery, local visibility, website improvement and a clear monthly rhythm.
- Monthly strategyPriorities and a 45-minute review
- Search and contentService research and eight SEO articles
- Website supportUp to ten implementation hours
- Visibility and reportingGoogle Business updates and custom reporting
Fractional Chief Brand & Marketing Officer
$5,000 per month
Senior leadership across discovery, brand, content, email, community, conversion and retention.
- The complete strategic partnershipEverything in the $3,000 foundation
- Ongoing leadershipQuarterly roadmap and weekly planning
- Team coordinationDirection for contractors and specialists
- Expanded capacityUp to 20 additional marketing hours
The work, without the wall of text.
Open only the areas you want to review.
Service-specific search and local visibility
The strategy begins with the services Opulence wants to grow and the language prospective clients use in Chicago.
- Keyword and intent researchFor each priority service
- Chicago and West Loop optimizationLocal pages, signals and content opportunities
- Eight research-led articles monthlyPlanned, written, formatted, linked and optimized
- Clinical review processProvider approval and one consolidated revision round
Website and technical support
Up to ten hours monthly for page edits, on-page SEO, UX refinements, technical cleanup and campaign support. Hours are valued at $100 each and do not roll over.
Content, email and community
Doctor-reviewed search articles become the foundation for social topics, emails, community conversations and service education at a pace the team can sustain.
Analytics and reporting
A custom view using available Analytics, Search Console and Google Business data, paired with plain-language interpretation and next steps.
Fractional marketing leadership
The additional $2,000 covers senior leadership, coordination and up to 20 additional marketing hours.
- Quarterly roadmapTranslated into a usable monthly calendar
- Weekly planning45-minute Wednesday sessions
- Contractor directionClear briefs, feedback and follow-through
- Growth initiativesCampaigns, partnerships, events, email and revenue opportunities
Why fractional leadership
- No employer benefit packageNo health insurance, paid leave or traditional employee benefits
- No full-time payroll structureNo office setup or equipment package
- Faster senior supportWithout a long executive recruiting cycle
- Flexible capacityA scope that can evolve with the business
Roles and approvals
LaBelle leads strategy and implementation within scope. Opulence approves budgets, offers and major decisions. Licensed providers approve clinical statements. Outside spend remains separate unless included in writing.
West Loop category exclusivity
While the partnership is active, LaBelle will not provide a comparable ongoing retainer to another med spa operating in or immediately surrounding Chicago's West Loop. Final boundaries and exclusions will be defined in the agreement.
The first 90 days.
Set the direction
Confirm services, audiences, goals, approvals and local search opportunities.
Connect the experience
Put the strategy into motion across the website, search, Google visibility and the calendar.
Refine what works
Review early signals, improve the journey and choose the next priorities.
Reporting that leads to a decision.
Completed work, search visibility, pages attracting demand, supported inquiry actions and the next priorities.
A booking click is interest, not a completed appointment. Revenue attribution requires access to the booking or sales system.
What success should look like
More qualified organic discovery, clearer service journeys, stronger brand consistency and better evidence for deciding where marketing time and spend should go next. Specific performance claims begin only after a verified baseline and measurement period.
Clear terms. No surprises.
Engagement
A recommended three-month starting term followed by month to month. Final payment and cancellation terms belong in the service agreement.
Optional Opulence credit
A $600 quarterly service or product credit may replace $200 of each monthly cash invoice. Eligibility and valuation will be defined in the agreement.
Outside costs
Media, paid tools, production, photography, staffing and contractor fees are separate unless included in writing. No outside purchase is made without approval.
One clear direction for the next stage of Opulence.
Choose the level of partnership, then shape the first 90 days around the priorities that matter most.
Continue the conversation