Fractional Chief Marketing Officer
Executive marketing leadership for Opulence, with the hands-on support to turn the plan into consistent work.
- Monthly partnership
- $5,000
- Initial commitment
- 6 months
- Working model
- Leadership + delivery
Monthly leadership & deliverables
One plan for Opulence’s brand, website, campaigns and client journey. I’ll set the priorities, coordinate the work and use the results to guide what comes next.
Executive leadership
Priorities, campaign direction, budget recommendations, and accountability across the marketing plan.
See included work
- Set priorities across the website, search, content, email, partnerships, and campaigns.
- Recommend where marketing time and budget should go before work begins.
- Keep decisions, owners, approvals, and deadlines clear.
- Review specialist work against the larger strategy and Opulence brand.
Content & website
Four SEO blogs each month, routine website improvements, and stronger local visibility around priority services.
See included work
- Research, write, upload, format, and optimize four blogs each month.
- Keep existing service information, team content, offers, images, and links current.
- Improve priority pages for clarity, search intent, and conversion.
- Guide local SEO and Google Business priorities for Chicago and the West Loop.
Campaigns & team coordination
Campaign messaging, email direction, creative briefs, partnerships, and coordination with the people carrying out the work.
See included work
- Develop campaign messaging around the services and audiences we prioritize.
- Prepare email copy, content briefs, and photo or filming shot lists.
- Coordinate approved partnership and in-spa marketing materials.
- Give advertising, content, and other specialists clear direction and feedback.
Tracking & reporting
Reporting that connects visibility and campaigns to inquiry, booking, rebooking, and membership communication.
See included work
- Establish a baseline and check agreed website and campaign tracking.
- Review GA4, Search Console, Google Business, content, and campaign performance.
- Review suitable aggregate booking, membership, and revenue reports when access is available.
- Separate interest signals from completed appointments and turn the findings into next priorities.
Marketing should not stop at the click.
My front-desk experience helps me see the handoff between a campaign and an appointment: what clients ask, what the team needs, and where follow-up or booking can break down.
The first 90 days
Start with the facts, put the first priorities into motion, and use the results to decide what comes next.
Understand & align
Confirm priority services, existing commitments, account access, tracking gaps, approvals, and business goals.
Execute & coordinate
Publish approved content, improve priority pages, launch agreed campaigns, and keep specialists aligned.
Review & plan ahead
Compare results with the baseline, identify gaps in the client journey, and set the next quarter’s priorities.
Clear terms.
Room to customize.
This is how I see the partnership working best. We can refine the final scope together before signing the service agreement.
Six-month commitment
The engagement begins with a six-month commitment. The start date, invoice schedule, cancellation terms, and final scope will be confirmed in the service agreement.
Approvals and responsibilities
Opulence approves clinical statements, patient imagery, prices, offers, budgets, provider availability, and final business decisions. The team continues to handle patient communication, appointments, and daily practice operations.
Costs and work outside the retainer
Advertising, software, printing, events, travel, photography, advanced production, and outside specialists are additional. Major redesigns, new integrations, direct paid-ad account management, and fixed social or email production volumes are separately agreed.
Optional Opulence service or product credit
If useful to both parties, a service or product credit can be discussed and documented separately. It is not assumed in the $5,000 monthly fee.
Fractional CMO rate context
The fCMO Agency and Fractional CMOZ publish package examples that help frame the market. They are pricing and scope references only, not claims about the provider Opulence is meeting.
Earlier October proposal · archived reference
The earlier two-option proposal is retained for context. The $5,000 fractional CMO partnership above is the current proposal and replaces the earlier structure for this discussion.
What $5,000 actually includes.
The title “fractional CMO” can describe very different levels of support. This comparison shows the difference between strategic direction, team leadership and actual implementation.
if Strategy First is needed
if Strategy First is needed
Comparison based on publicly available package descriptions reviewed October 28, 2026. It is intended to compare published scope, not to evaluate the provider Opulence is meeting. Sources: The fCMO Agency and Fractional CMOZ .
Let’s compare responsibilities and shape the right partnership.
After your call, we can review what Opulence needs, refine the final scope and confirm the service agreement.
Discuss the proposal