LIMITED
EDITION
MERCH
Small batches of branded merch, intentionally designed to excite the community, increase revenue and grow the ONYX brand. Featuring practical items for loyal members to bring with them to classes, such as branded ONYX towels, stainless-steel water bottles, and vinyl stickers.
PARTNERSHIP
TRIAL
Launch July 1 with the goal of validating demand, selling through the first collection, and evaluating recurring limited edition drops.
Drop 01 Collection Concepts
Two collection directions designed for ONYX—balancing community, movement, and elevated studio identity.
Increase Revnue and Brand Reach
Members already connect with ONYX on a routine basis. This pilot creates a simple way to deepen the brand experience both in and out of class, while also introducing a new seasonal retail opportunity.
Strengthen Community
Create products members actually use and associate with the ONYX experience.
Test Retail Demand
Launch intentionally small inventory to validate interest before scaling.
Minimal Studio Lift
LaBelle manages production and inventory while ONYX focuses on members.
A 90 day partnership trial designed to determine whether limited edition ONYX merchandise should become an ongoing quarterly drop.
OPEN ROI Calculator
Projected Revenue Calculator
Adjust quantities, pricing, or material costs to estimate revenue, profit, and projected partner split.
Columns represent quantity, retail price, and estimated material cost per item.
Estimated Outcome
Crewnecks default to 0 because they are an optional made-to-order expansion. Estimate excludes labor, shelf construction, packaging, and merchandising time.
View 90 Day Batch Scenarios
Inventory remains intentionally limited to preserve quality, maintain exclusivity, and allow collections to evolve every 90 days.
Minimum Batch
Designed to validate demand with low operational complexity.
Maximum Batch
Designed for strong demand while maintaining limited edition production.
Who Handles What
The goal is to create a premium retail experience inside ONYX without creating operational burden for the studio team.
LaBelle Branding
- Product sourcing & purchasing
- Design & limited edition collection concepts
- Cricut production & fulfillment
- Inventory management
- Display setup & merchandising
- Restocking & quality control
- Pricing recommendations
- Collection planning every 90 days
- Performance tracking & reporting
ONYX
- Approve concepts & products
- Provide shelf/display space
- Process purchases through existing checkout
- Receive profit distribution
Custom Crewnecks
A made-to-order apparel option that turns ONYX merchandise into member identity. Designed as a future extension after the initial retail pilot validates demand.
Personalized. Limited. Made to Order.
Members can order a black ONYX crewneck customized with their last name across the back. This creates a premium, private-club feeling without requiring ONYX to carry apparel inventory.
- Small ONYX wordmark on the front
- Large ONYX symbol logo on the back
- Member last name below the back logo
- Monthly or quarterly order windows
- Prepaid orders only
Sample Back Design
This would operate separately from shelf inventory, keeping the first pilot focused while creating a clear next-step retail opportunity.
Member submits size and last name.
Order is prepaid before production.
LaBelle produces each custom crewneck.
Orders are delivered to ONYX for pickup.