Small-batch branded merch for fitness studios.
LaBelle Branding helps boutique fitness studios concept, design, produce, and launch low-risk merchandise drops that build community, deepen member loyalty, and create new retail revenue without ordering hundreds of units upfront.
Start a Studio Merch DropRetail that feels like part of the studio experience.
Most studios do not need a full retail operation. They need thoughtful branded goods that members actually want to use, wear, carry, and talk about.
This offering is designed for studios that want to test demand first, launch intentionally, and scale what works.
What’s included
Brand + Retail Strategy
- Merch category recommendations
- Drop concept development
- Pricing guidance
- Member experience ideas
- Revenue opportunity planning
Design + Production
- Graphic design
- Product mockups
- Small-batch production
- Packaging recommendations
- Vendor and material sourcing
Launch Support
- Retail display suggestions
- Product naming
- In-studio merchandising ideas
- Simple sales tracking setup
- Future drop planning
Example drop types
Studio Essentials
Everyday branded goods members can use before, during, and after class.
- Microfiber towels
- Reusable bottles
- Stickers
- Tote bags
- Keychains
Limited Edition Collection
Merch tied to a moment, campaign, location, instructor, or seasonal theme.
- Challenge merch
- Anniversary drops
- Seasonal collections
- Instructor collaborations
- Local partnership items
Member Experience Kits
Small branded gifts designed to improve retention and perceived value.
- New member welcome kits
- VIP member gifts
- Milestone rewards
- Referral incentives
- Event or pop-up kits
How pricing works
Pricing depends on product selection, quantity, material cost, and production complexity. Each project is structured so studios can test a small batch before committing to larger inventory.
Creative + Setup Fee
Starting at $250
Includes concept, design direction, production setup, and planning.
Production Cost
Varies by product and quantity.
Includes blanks, materials, packaging, and production time.
Optional Support
Available as needed.
Includes fulfillment coordination, retail display support, and future drop planning.
Why small batch?
Instead of ordering 500 units and hoping they sell, studios can launch 10–30 pieces, learn what members respond to, and scale with confidence.
Small-batch merch turns retail into a brand experience, not an inventory problem.
Want to test a merch drop for your studio?
Let’s build a small, thoughtful retail concept your members will actually want.
Inquire About a Merch Drop